The Project
The client wanted to gain a deeper understanding of the existing Canadian rental market, including all major urban areas in the country.
Specific Area of Interest
The client specifically wanted to learn more about the multifamily rental property market and understand how leading apartment rental listing platforms and brokers handle this specific type of property, including their advertising strategy and how these are categorized (including sub-categories such as ‘luxury multifamily,’ ‘student housing,’ etc.). The client was also seeking to get an overall snapshot of the trends for multifamily rental properties and the key players in the market.
Our Impact
We were able to screen for experts with extensive experience in the Canadian real estate market, including property management companies, rental market experts, and employees of rental listing platforms.
After speaking with these experts, the client was able to gain a deeper understanding of the overall trends in the multifamily rental property market in Canada as well as understand how these properties are listed and advertised to prospective tenants. These insights allowed the company to devise a successful business strategy for competing in the Canadian rental property market.