The Project
We were contacted by a client who wanted to conduct a deep dive into global trends in the field of healthcare and pharma digitalization, as well as forecasts up to the year 2035 on how technology will impact this sector. The client wanted to understand both how tech companies are working in this space as well as how artificial intelligence was being integrated into their approaches.
Specific Area of Interest
The company was very interested in learning how big tech firms like Google, Apple, and Amazon were involved in providing digital healthcare services as well as developing MedTech (physical devices). The client specifically asked about existing business models and identifying success factors for tech companies competing in this market.
Our Impact
On such a complex and evolving topic, we had to carefully vet a number of expert professionals at top-level management positions in the relevant industries.
After consulting with them, the client was able to gain a clear picture of existing healthcare business models and how these integrate with digital services and tools, as well as understand existing and future trends for both software and hardware applications in the healthcare industry.