The Project
A client sent us a request for assistance as the business was eager to learn more about the merchant acquiring market in the greater MENA (Middle East and North Africa) region. The client was looking for a big-picture snapshot of the current state of the market as well as information about the major players, including banks, merchant aggregators, and third-party acquirers.
Specific Area of Interest
After a more focused discussion with the client, we understood that the company was looking for a clearer view of the merchant acquiring market in Africa and the Middle East, including specifically the mobile network operators, considering expanding their services into this market, terminal service providers, and any existing networks between retailers and merchants.
Our Impact
By combing through our extensive list of potentially suitable candidates, we located several seasoned professionals who could offer the client an informed opinion about the state of the merchant acquisition process in the MENA region. Subsequent to the consultations with these experts, the client had a much clearer understanding of who the major players are in this market as well as existing trends and evolving dynamics in this sector.