The sporting goods industry is experiencing a digital revolution, with e-commerce sales generating billions annually. Companies should focus on optimizing mobile shopping, expanding their online product range, and integrating tech to enhance the shopping experience.
By 2027, global e-commerce sales are projected to reach $119.10 billion, with Gen Z and Millennials being the major buyers. Companies must offer customized sports goods, flexible delivery options, and tech tools like CRM, ERP, CMS, and AI-driven virtual assistants.
Suggested reading: Major trends in sporting goods e-commerce that are worth following
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